Where to Bbuy Your Fashion Jewelry to Sell Online

Discover The Best Identify To Sell Your Jewelry & Grow Your Business organization

Take a expect at several versatile options to sell your jewelry online, whether you lot sell at a high-book, create just a few handmade pieces, or something in-between.

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The jewelry and watch market in the US is worth $78 billion a year. Are you gear up to catch your piece of it — or to enlarge your share by starting or expanding online sales?

Just similar the jewelry yous create or sell, every seller is unique. And then there's no 1 best place to sell jewelry online. Subsequently all, if you're selling handmade, one-of-a-kind creations, y'all'll likely exist in search of a different audience and sales strategy than someone reselling vintage pieces. And if your jewelry is mass-produced, you'll need even so another kind of sales platform.

If you're wondering how to sell jewelry online, you may exist feeling overwhelmed by the different choices. How exercise you pick the best selection when in that location are and so many available? Don't worry! We've taken many considerations into account and researched the best means for all kinds of sellers to market place their jewelry and reach their audiences online.

Utilize this list to help narrow your choices and choose the correct platform to let your business grow.

Learn More About Our Top Picks

Other Featured Options:

  • eBay : Best for those selling vintage, antique, or unique jewelry, or for those selling jewelry in majority.
  • Amazon Handmade: All-time for creators of unique handmade or custom-fabricated jewelry with an established track record.
  • Ecwid: Best for sellers looking for an easy manner to add an eCommerce element to an existing sales strategy.
  • Squarespace: Best for creators looking for an easy and cheap nonetheless professional, stylish, and functional sales space.

Read more below to learn why we chose these options.

ix Places To Sell Jewelry Online In 2021

Your jewelry business organization is unique. If you're ready to sell jewelry online, don't settle for a i-size-fits-all sales platform that may not fit your products or goals. Nosotros've listed 9 top platforms for different kinds of jewelry sales. Choose the all-time for your business and start selling jewelry online.

1. Square Online

Square Online



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Best for lower-volume sellers who want a mix of in-person and online sales.

Most anybody knows Square for its POS (betoken of auction) system that turns a tablet into a greenbacks annals and lets customers pay with a credit card. Not anybody knows that Square also offers the opportunity to build an online store, and that'southward a shame, because Square Online can be a good option for vendors who want to sell jewelry online to complement their in-person sales. And then if you lot're already selling your jewelry at local fairs or in a permanent storefront, Square Online offers you a way to build an online presence — and with a generous free plan, Square Online won't take as well big a bite out of your sales. For the full movie, read our unbiased Foursquare Online review. Don't have fourth dimension? We'll give y'all the highlights.

Screengrab of Square Online store dashboard

Showtime, Square Online stores are congenital on the framework of the popular website architect Weebly. 2nd, Weebly's software is incredibly easy to utilize, so yous tin build your store and offset selling chop-chop, with no coding or technical skill required. Finally, and most chiefly, many Square Online stores can be costless to build and run, if you demand only 500MB of storage and don't listen using Square exclusively to process payments. That means your only expense would be payment processing fees, which at two.9% + $0.30 per transaction are in line with the industry standard.

Square Online'due south Costless plan lets you list unlimited products, and you tin can sync your inventory and orders with Square POS. There are fifty-fifty integrations with Instagram, Facebook, and Pinterest that you can utilize to reach your friends and fans and generate interest and sales. Paid plans unlock a few more features, with options reasonably priced at $xvi/month, $29/month, and $79/month.

Pros

  • Free plan available
  • Easy to use
  • In-person selling possible
  • Instant deposits from sales
  • Expert customer support

Cons

  • Not suitable for high-volume sales
  • Limited features
  • Payment options limited

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2. Shopify

Shopify



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Best for sellers who want access to a robust set of eCommerce tools that will allow them to focus on online sales.

Shopify is 1 of the pinnacle names in eCommerce, and for expert reason. It's definitely 1 of the nearly popular shopping cart platforms available. But is it as well one of the best places to sell your jewelry online? If you're a high-volume merchant looking to build your online business concern, the answer to that question is a definite "Yes."

If you're seriously because using Shopify to sell jewelry online, you probably already have a expert idea of what Shopify is and how it works. It's a fully hosted shopping cart platform, and it comes fully loaded with all the basic eCommerce tools yous'll need, meaning that you tin use it to build an online store without whatsoever coding or technical skills. Shopify's main selling point is its ease of utilise. Shut behind that do good, though, is the platform's stylish templates, which are some of the all-time you'll find without going the custom-built route. Of the more 100 mobile responsive Shopify themes bachelor, viii are completely complimentary and supported by Shopify. The others will cost a one-time fee of $140-$180 and are supported past their third-party developers. As you search Shopify'southward theme store, yous can filter your search to narrow it and get to your ideal theme faster.

Although some users may feel that Shopify doesn't offering the tools they need for advanced eCommerce, beginners and owners of mid-sized stores are likely to be satisfied with the built-in characteristic ready. Whatsoever tools you lot experience are lacking tin be added, using the app marketplace. Because Shopify's plans are priced in line with industry standards, ranging from $29-$299 per month, yous might not listen spending a little more than to customize your shop. There's fifty-fifty a plan for users who might not be ready for a total online store. You can use Shopify Lite to add a "purchase" button to whatsoever existing webpage, include your own website or social media site, and it will cost you only $9/month. With its range of price plans and service levels, Shopify can be a good eCommerce solution for users at both ends of the eCommerce spectrum, and everyone in between.

Pros

  • Easy to use
  • Useful integrations
  • Stylish templates
  • Free trial bachelor

Cons

  • Advanced features require add-ons
  • Transaction fees

Get Started with Shopify

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iii. BigCommerce

BigCommerce



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Best for sellers who are looking for a solid platform that tin can grow with their jewelry business.

When yous first to sell jewelry online, how big do you hope to see your sales grow — and how quickly? If you lot're looking for rapid growth, BigCommerce could be the right choice for your online jewelry business organisation. It's a fully hosted eCommerce solution, and you tin run it from any computer or your Android or iOS device.

With monthly subscription plans priced from $29.95-$299.95 per calendar month, BigCommerce includes additional features at higher-level plans and a credit bill of fare processing rate that drops at the same time. All BigCommerce plans include unlimited products, storage, bandwidth, and staff accounts. As your sales increase, y'all'll be bumped automatically upwards to the side by side service level, with the offset increase at $50,000/year taking users from the Standard programme ($29.95) to the Plus programme ($79.95). You tin can stay at that level until your annual sales top $180k.

You can go a feel for BigCommerce and see how it fits your mode past activating the free fifteen-mean solar day trial period. BigCommerce has been described as having a slightly steeper learning bend than like solutions, such as Shopify, but although it may have just a chip longer to get the hang of it, most users are able to build and open up their store without too much trouble. You'll take enough of resources available, including a handy to-do checklist that walks you through the commencement steps. There's besides personal tech support available 24/vii, including email, live conversation, and phone, no matter which plan you're on.

Screengrab of BigCommerce admin panel

Pros

  • Free trial
  • Numerous features
  • Scalable
  • Multi-channel functionality built-in
  • Good customer support

Cons

  • Sales caps on plans
  • Moderate learning curve

Get Started with BigCommerce

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4. Walmart Marketplace

Walmart Market



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Best for jewelry sellers with high stock levels and competitive prices.

Walmart is the world's biggest retail chain, and its online Walmart Marketplace welcomes contained vendors who want to jump on lath. If you're wondering how to sell jewelry online, y'all may besides exist asking if there's a place inside Walmart Marketplace for you lot. Afterwards all, Walmart Market place has a vast audience, with more than than 120 million unique visitors each month. Think for a minute about what kind of market place for your jewelry you'd exist likely to notice there!

Of course, Walmart Marketplace is more than than only big. It's equanimous of shoppers who come to Walmart for its well-known depression prices. That means this platform probably isn't a skilful fit for anyone selling handmade custom jewelry or fine pieces. However, if your products can be produced in loftier enough volume to run across the potential demand, and if you can price them to run into the Walmart shoppers' expectations, you could be very successful at that place.

Screengrab of Walmart Marketplace webpage displaying jewelry

Screenshot of Walmart webpage, captured 6/22/2021

The best office nearly joining Walmart Marketplace is that well-nigh of the piece of work is already washed for yous. You'll demand to apply to join, providing some bones information about your business concern, including a concrete address and a US business tax ID. One time your application is canonical, yous'll find it easy to list your jewelry there. You tin add your products through Walmart Seller Center past searching for like products already listed at that place or by inbound each item's total specs. You can too link your Walmart Seller account with your Shopify shop (if you have one) or via another tertiary-party app. Y'all don't have to build a store or fifty-fifty a web folio to sell on Walmart Marketplace. Your items will pop upward in customers' product searches, just like products sold directly from Walmart. Yep, you'll pay what Walmart calls a "referral" fee — for jewelry that'due south 20% of the commencement $250 and v% on amounts over $250.

Pros

  • No fees to join
  • Unlimited listings
  • Vast audience
  • Integrations available

Cons

  • Transaction fees
  • Strict aircraft and returns policies
  • Heavy competition

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five. Etsy

Etsy



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Best for creators selling handcrafted jewelry and for resellers of vintage items.

Millions of artists and creators take institute a dwelling on the online marketplace Etsy, a place created for customers looking for unique and handmade items. Etsy as well allows sales of crafting supplies and vintage goods. It can exist a great platform for a unproblematic style to sell online, though it has some drawbacks, too. Simply is Etsy ane of the all-time ways to sell jewelry online? In item, numerous fees accept led some sellers to seek Etsy alternatives that take less of a scrap out of overall profits. For many other sellers, Etsy is an easy-to-use eCommerce market with customers already interested in purchasing handcrafted items instead of mass-produced ones.

Screengrab of Etsy jewelry page

Screenshot of Etsy webpage, captured 6/22/2021

Etsy allows users two ways to approach eCommerce: You can list your items on the Etsy marketplace, or y'all can use Etsy's Pattern website builder to create a standalone store that links dorsum to the marketplace. Etsy charges users monthly fees of $0/month for the limited Standard market place plan to $ten/month for the Plus Programme. If y'all employ Pattern, expect to pay an additional $15/month. Y'all tin can likewise expect to pay numerous fees, including a list fee, a 5% transaction fee, a shipping transaction fee, and a payment processing fee. Your business relationship may also include Offsite Ads fees and a few others.

Despite these fees, Etsy has two things in its favor: it'southward designed to connect artists and makers with willing buyers, and it's extremely like shooting fish in a barrel to add products, track inventory, manage orders, and monitor traffic. Etsy even has a born aircraft solution and payment processing, so you can focus most of your energy on making jewelry and less on selling it. Compared to a platform similar Shopify that requires you to build your ain shop and handle all the marketing on your own, Etsy makes information technology like shooting fish in a barrel to sell jewelry online. You'll even observe a supportive community of like-minded artists. Ask your questions in one of the agile Etsy customs forums or join an Etsy Team to piece of work closely with similar sellers. You'll probably find plenty of tips for selling jewelry online.

Pros

  • Easy to use
  • Free plan
  • Large market place
  • Strong user community
  • Accent on manus-crafted

Cons

  • Limited design tools
  • Numerous fees
  • Crowded selling field

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six. eBay

eBay



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Best for those selling vintage, antique, or unique jewelry, or for those selling jewelry in bulk.

eBay may take fallen off the top of the online sales charts, only don't overlook it when yous're thinking about how to sell jewelry online. Net revenue on eBay in 2020 topped $4.one billion, co-ordinate to Statista, and jewelry accounts for a modest but significant portion of that total. eBay charges seller fees, including an insertion fee when you listing an particular and a final value fee when it sells. Sellers are allowed to list at to the lowest degree 200 items each month earlier list fees kicking in. Expect to pay sales fees of 12.85% of the final value on jewelry and watches, with a maximum fee of $750.

That cap means that eBay can be a good identify to sell loftier-value items. Be prepared to offer authentication documentation for high-stop pieces, if you have them. While buying and selling jewelry online via eBay tin be done safely and successfully, options for fraud grow. Notwithstanding, y'all'll find summit brands in that location, like Pandora, Chanel, Cartier, and Tiffany & Co. Exist careful to found your reputation online by sharing your credentials. Superlative categories for jewelry on eBay include fine jewelry, vintage and antique jewelry, engagement and wedding jewelry, and men's jewelry.

Screengrab of eBay jewelry listing page

Screenshot of eBay webpage, captured 9/23/2021

Despite the sales platform's lingering reputation as an auction site, the majority of sales on eBay are now fixed price, so you don't have to worry about being locked into selling to the highest applicant. If you're already selling jewelry online using shopping cart software like Shopify, you may be able to link your online store to eBay to make it even easier to sell on this marketplace.

Pros

  • Lower fees
  • Vast audience
  • Like shooting fish in a barrel to join

Cons

  • Lower fees
  • Reputation barriers

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7. Amazon Handmade

Amazon Handmade



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Best for creators of unique handmade or custom-made jewelry with an established rails tape.

Inside the vast Amazon ecosystem, you'll notice a lesser-known microstore called Amazon Handmade. In some ways, the Amazon Handmade marketplace is similar to Etsy, with some important differences. Beginning, Amazon Handmade is not a standalone site, so shoppers who visit Amazon have to enter "handmade" as a search term if they're specifically seeking handmade items. Otherwise, Amazon Handmade listings will appear aslope mass-produced jewelry, where they might not appear price-competitive.

Even so, Amazon Handmade offers an advantage to sellers that Etsy tin can no longer match reliably. While complaints proceed that Etsy allows sellers too much breadth with the definition of handmade, Amazon Handmade's rules are as strict as the name would imply. Items listed there must be  created, altered, or assembled entirely in a handmade mode, and there are limits placed on who can do the making — items must exist made past y'all, or past an employee if you have 20 or fewer people working for you. Hand tools and light machinery are allowed in a dwelling house studio or workspace, while mass production using assembly lines or automation are forbidden. Upcycling and repurposing and non allowed, and different Esty, vintage items are not included in the market place.

Screengrab of Amazon Handmade jewelry for sale

Screenshot of Amazon webpage, captured half dozen/24/2021

A few exceptions to the rules outlined above be, so if y'all're unsure if your business concern qualifies, you tin learn more by starting the procedure of applying to be an Amazon Handmade seller. You'll need to provide detailed information about your creation process and provide images of your jewelry. Amazon does non make any promises about how long you lot may be waiting subsequently y'all submit your application, but user reports say it could exist anywhere from 1 to iv weeks. If you lot're accepted, you can create your ain online storefront also as an Artisan Profile that allows you to tell shoppers the story of who you lot are as an creative person and how you create your unique jewelry. You will also be able to access Prime shipping, something customers like. Expect to pay a referral fee of 15% or $1 per sale, whichever is larger, on each sale you lot brand via Amazon Handmade.

Pros

  • Upfront fees
  • Wide audience
  • Only handmade items allowed
  • Artisan profile

Cons

  • Amazon tin influence pricing
  • Contact with customers flows through Amazon

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8. Ecwid

Ecwid



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Best for sellers looking for an like shooting fish in a barrel way to add together an eCommerce chemical element to an existing sales strategy.

Not every jewelry maker or seller needs an online shop. If y'all're already generating interest and sales via in-person events, social media, or an existing website, the solution yous need may be as simple as a few lines of code that you tin embed into any website and create an artery for online sales. That's where Ecwid comes in. Pronounced EK-wid, its name comes from the words "eCommerce widget," which is a precise description of this shopping cart plugin.

Ecwid takes an early on advantage in the price category over other solutions on this list, considering yous can use Ecwid's Forever Free plan to listing up to 10 products on a unproblematic ane-page website with a built-in store and to turn whatever website into an online store. This free plan includes Apple Pay, unlimited bandwidth, GDPR compliance, $0 transaction fees, and access to POS options including Square, Clover, and Alice. If you desire to include more products or develop a more than consummate store, you can sign upward for a plan priced between $15 and $99 per month to gain more features and increment support options.

Screengrab of Ecwid storefront

Screenshot of Ecwid webpage, captured vi/24/2021

All-time of all, Ecwid is incredibly like shooting fish in a barrel to use, with a unproblematic command panel that's a snap to navigate. If you choose a paid plan, you can select a predesigned or custom theme for your store. Users on the free plan are locked into ane theme, called Instant Site, which offers limited options for customization. However, because you can apply Instant Site'due south intuitive editor to make changes in layout, colors, images, typography, and more with no coding required, information technology remains a good choice for makers who need a elementary eCommerce option. Not sure Ecwid's simplicity is a adept friction match for your needs? Encounter how it compares to a more robust solution similar Shopify to determine which volition best accommodate your jewelry business.

Pros

  • Free plan
  • Piece of cake to utilize
  • No technical expertise required

Cons

  • Design limitations
  • Few features on free program

Go Started with Ecwid

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9. Squarespace

Squarespace



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Best for creators looking for an easy and inexpensive yet professional person, fashionable, and functional sales space.

Designed with makers in listen, Squarespace is an eCommerce website architect offering a practice-it-yourself solution that's not but functional only too hip, contemporary, artistic, funky — whatever style your jewelry falls into, you probably can build an online store to match using Squarespace.

Screengrab of Squarespace theme options

Screenshot of Squarespace webpage, captured 9/4/2020

With plans ranging from $16 to $46 per month, a Squarespace website tin fit into most budgets. If you lot cull the Basic Commerce program ($30/month) or college, you'll pay no transaction fees; sign up for a lower-priced program and you'll pay 3%, which can seem like a bargain charge per unit compared to other platforms' double-digit fees. The plans come with tiered benefits, and so the higher level yous sign up for, the more than features you can access. The Basic Commerce plan includes dainty-to-have features like eCommerce analytics, customer accounts, an Instagram integration, and more.

Squarespace is known as an easy-to-utilize platform. You won't demand any coding skills to create your online store. Although the templates are not every bit customizable as other platforms, it's like shooting fish in a barrel to arrange, edit, and rearrange your site'south sections and elements. Your store volition include blogging capability, allowing you to tell the story of each slice of jewelry you create and to connect with customers.

Pros

  • Complimentary trial
  • 24/vii support
  • Affordable
  • Unlimited bandwidth and storage

Cons

  • Customization limitations
  • Must choose college-level programme for eCommerce
  • Inconsistent customer service

Get Started with Squarespace

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Looking For I Of These Names?

Many sellers find success selling jewelry via social media channels similar Facebook, Instagram, and Pinterest. For this rundown of the best places to sell jewelry online, we take left social media off the listing. If you're interested in selling jewelry on social media sites, we are interested in hearing your success stories as well every bit the challenges you have institute at that place. Leave us a comment below!

And, if y'all are considering social media sales every bit part of your sales plan, brand sure you have a smart strategy. Read our guide to all-time practices for social media marketing.

Finding The Best Place To Sell Jewelry For Your Goals

Adding online sales to your jewelry business organization is an easy conclusion. Choosing the correct method is a picayune harder. Depending on the type of business organization you are running, what kinds of jewelry you are selling, and what your sales goals are, this list of nine strong contenders will give you the information yous need to farther your plans.

If cipher on this list satisfies you, yous might desire to accept an unconventional approach. Especially if you are simply trying to plough an enjoyable side hustle into a steady greenbacks stream, you may exist able to use a selling app without a standalone online shop to reach your customers and build your sales.

Whatever approach you lot accept to selling your jewelry online, expert luck!

FAQS: Selling Jewelry Online

What site has the lowest fees to sell jewelry online?

Fees for selling can vary widely and can reach the double digits. Only if you lot use a platform similar Foursquare Online or Ecwid for online jewelry sales, you could pay nothing across a standard payment processing fee, as long as you're satisfied with the terms of the available free plan.

What is the best site to sell jewelry online?

Choosing the all-time site for your online jewelry business is a personal decision that depends on your product, your sales goals, and how much money you're able to spend on edifice your online store (plus fees). Square Online, Ecwid, and Squarespace can be good low-budget options. If you're selling high-end products, eBay or Amazon Handmade may be skilful homes for your shop. Read our listing of the best sites for more than information on the best platform for you.

How can I sell high-cease jewelry?

You lot can find listings for many pinnacle jewelry brands online on eBay, such as Cartier, Tiffany, and Pandora. If you're selling high-end jewelry (or sets of costume jewelry) you will exist in expert visitor when you sell on eBay.

Where is the best place to sell handmade jewelry?

If you lot're selling handmade jewelry exclusively, start your search for an online sales platform by looking at Etsy and Amazon Handmade. Each focuses on handmade items. Exist certain you lot understand each site'southward different definition of handmade, and look into the fee structure of each.

In Summary: 9 Places To Sell Jewelry Online In 2021

  1. Square Online: Best for lower-volume sellers who desire a mix of in-person and online sales.
  2. Shopify: All-time for sellers who want admission to a robust set of eCommerce tools that will allow them to focus on online sales.
  3. BigCommerce: Best for sellers who are looking for a solid platform that tin can grow with their jewelry business organization.
  4. Walmart Marketplace: Best for jewelry sellers with loftier stock levels and competitive prices.
  5. Etsy: Best for creators selling handcrafted jewelry and for resellers of vintage items.
  6. eBay : Best for those selling vintage, antique, or unique jewelry, or for those selling jewelry in bulk.
  7. Amazon Handmade: Best for creators of unique handmade or custom-made jewelry with an established runway record.
  8. Ecwid: Best for sellers looking for an like shooting fish in a barrel way to add an eCommerce chemical element to an existing sales strategy.
  9. Squarespace: All-time for creators looking for an easy and inexpensive all the same professional, stylish, and functional sales infinite.

Kate Hoots

An expert in business banking, consumer finance, and online payments, Kate Hoots has been writing about small business commerce since 2020. A former journalist for the W Linn Tidings and the Wilsonville Spokesman, Kate boasts wide feel in concern leadership and communication. She has a degree in English language Literature from Lewis & Clark College.

Kate Hoots

Kate Hoots

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